Our new report, ‘Using Data to Develop a Concierge Mindset in the Travel Industry’ uncovered that, despite the fact that European Travel Agents have a steep average of 25 trackers on their websites, only 6% are using dynamic numbers that connect the online visitor directly with a call center advisor.

The vast majority of travel agents aren’t using information about each individual online journey to educate offline communications, in real-time. Put simply, by neglecting to connect online and offline experiences, Travel Agents are increasing consumer frustration and reducing opportunities to secure sales.