Understanding how consumers buy insurance online

Leading UK car insurer, 1st Central wanted to better understand its online consumers, and how they interact with both on- and offline channels during sales and service journeys.

The brand had grown at a rapid pace in a short time, and it wanted to ensure it's customer journey remained as simple as possible for its customers.

Download the case study to find out how Now Interact's Omnichannel Insights uncovered data such as:

- 90% of digital visitors made no effort to self-serve before making contact; and

- 28% of buyers with a high propensity to buy abandoned the site without making a purchase or contact.

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