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FAREPORTAL

In 2017, Now Interact and leading travel company Fareportal embarked on a strategic partnership to harness the power of predictive analytics, transforming customer experiences and driving significant business growth. At the heart of this collaboration lie Now Interact's proprietary online purchase propensity models.

These cutting-edge models leverage a multitude of anonymized behavioral data points, generating real-time predictions of individual customer purchase probabilities. Deployed as a layer on top of the customer’s existing infrastructure, these real-time insights empower them to implement highly targeted strategies across all customer touchpoints.

Now Interact 's Commitment to Optimization:
Now Interact ensures these models remain up-to-date and high-performing through continuous monitoring and refinement. This includes regular retraining, performance metric evaluation, and meticulous data quality checks to ensure optimal accuracy and effectiveness. This allows our customer to focus on what they do best: crafting exceptional travel experiences.

Key benefits:
Identifying high-propensity customers allows Fareportal to implement personalized pricing adjustments that reflect individual customer needs and preferences. This dynamic pricing strategy not only optimizes revenue but also fosters a greater sense of value for the customer. This level of personalization enhances customer engagement, leading to stronger brand loyalty and ultimately driving higher conversion rates.

Expanding the Scope of Predictive Power:
During these 8 years of success, the partnership has expanded beyond purchase propensity to encompass a suite of predictive models tailored to Fareportal's specific needs. These include:

  • Ancillary Revenue Prediction: Forecasting demand for ancillary services like seat selection, travel insurance, rental cars, and hotel bookings.

  • Exit Intent Prediction: Identifying customers at risk of abandoning their booking and proactively engaging them with targeted offers.

  • Email Outreach Optimization: Predicting conversion rates on email campaigns to maximize marketing ROI.


A Partnership Built on Data and Trust:
The collaboration between Now Interact and Fareportal exemplifies the power of data-driven decision-making in the travel industry. By combining Now interact's expertise in predictive analytics with Fareportal 's commitment to customer satisfaction, this partnership continues to deliver exceptional results.

Image by Kaysha
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