How Skellefteå Kraft Elevated Digital Conversions with Smart Offers

Skellefteå Kraft, one of Sweden’s largest energy companies, is known for its commitment to renewable energy and continuous innovation. As part of their ongoing digital transformation, the company wanted to explore how a more personalised online experience could better engage customers and increase contract sign-ups. 

The Challenge

Skellefteå Kraft, like many leading utilities, faced a familiar challenge, how to translate strong brand trust into online conversions.

Traditional campaigns were reaching broad audiences but weren’t always resonating with individual visitor needs or behaviours.

Skellefteå Kraft wanted to take a smarter, more data-driven approach: understanding when and how to communicate with potential customers to inspire action at just the right moment.

The Solution

Partnering with Now Interact, Skellefteå Kraft introduced Smart Offers, a technology designed to make customer engagement more personal and more effective. By using behavioural data and intelligent automation, the solution made it possible to present relevant offers to the right audience, at the right time. Each message and experience was optimised across devices, ensuring that visitors received a seamless and consistent experience, whether on mobile or desktop.

The collaboration focused on experimentation and learning. Through a structured testing approach, Skellefteå Kraft gained valuable insights into how small changes in design, timing, and message structure can significantly influence customer engagement. This not only strengthened their understanding of digital behavior but also helped the company identify the best ways to support customers through a more intuitive online journey.

The Impact

The initiative delivered clear and measurable improvements in online performance.

Skellefteå Kraft saw a notable increase in customer engagement and a stronger conversion rate across key digital touch points.

The results confirmed that personalisation and timing are essential ingredients in modern customer communication, particularly in sectors where customers expect flexibility and trust.

Beyond the numbers, the project also demonstrated the power of collaboration. By combining Skellefteå Kraft’s customer insight with Now Interact’s technology and expertise, the company established a scalable, data-driven foundation for continuous digital growth.

A Partnership That Powers Progress

The partnership between Skellefteå Kraft and Now Interact reflects a shared ambition: to make digital customer journeys smarter, more personal, and more effective. Together, they’ve shown how intelligent technology can enhance customer experience, boost performance, and create long-term value, all without relying on one-size-fits-all campaigns.

"Now Interact’s technology and team helped us deliver the exclusive offer to the right visitors at the right time. The results clearly showed how data-driven targeting can increase conversions and strengthen the customer journey online."

Cecilie Hemstad, Digital Marketing Specialist

Skellefteå Kraft

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