Smart Targeting Meets Smart Rewards
ICA Försäkring is part of ICA Gruppen, one of Sweden’s most trusted retail and financial brands. The company offers a full range of insurance products for individuals and families — including car, home, and personal insurance — designed to make everyday life safer and simpler. Built on ICA’s strong customer loyalty programme, Stammis, ICA Försäkring combines competitive pricing with tailored offers and a seamless digital experience.
The Results
+19%
Mobile
Conversion uplift
+7.7%
Visitors
Accepted the Smart Offer
The Challenge
ICA Försäkring wanted to improve online conversions for its car insurance product while keeping incentive costs under control. After seeing success with targeted incentives in its home insurance category, the company set out to test whether a personalised approach could deliver the same impact for car insurance — driving more sign-ups without offering universal discounts to every visitor.
Solution
Now Interact implemented a targeted Smart Offers campaign on ICA Försäkring’s car insurance pages. Using data-driven audience selection, only selected visitors were shown an exclusive incentive of 250 SEK credited to their Stammis loyalty account upon purchasing a new car insurance policy.
"Now Interact’s Smart Offers technology enabled us to deliver Stammis rewards in a smarter, more targeted way. The results show that a selective approach can drive real sales growth while keeping incentive costs under control."
Digital team at ICA
