How Ticket.dk Boosted Conversions with Personalised, Real-Time Engagement

When customers visit a travel site, they’re often dreaming about their next getaway,

comparing destinations, checking prices, and waiting for the perfect deal. But even with great offers, it’s easy for potential travellers to hesitate or leave without booking.

That’s exactly the challenge Ticket.dk, one of Denmark’s leading online travel agencies, wanted to solve.

Turning Browsers into Bookers

By partnering with Now Interact, Ticket.dk set out to create a smoother, smarter, and more personal customer journey. Using our Smart Offers solution, they began delivering real-time, personalised offers based on each visitor’s behaviour and intent, helping customers discover travel deals that matched their interests and timing.

The results were clear: Ticket.dk saw a significant uplift in conversions, with more visitors completing their bookings and engaging with offers that felt genuinely relevant. Customers enjoyed a more effortless experience, one that understood what they were looking for and offered relevant incentives at the right moment.

A Smarter Way to Engage Travellers

For Ticket.dk, this wasn’t about adding more technology to their website. It was about connecting with travellers in a way that felt human, timely, and valuable. Smart Offers helped them:

• Engage travellers at key decision moments

• Reduce booking abandonment and lost opportunities

• Increase engagement with personalised travel deals
  

The impact? A customer experience that feels less like browsing a website and more like having a conversation with a trusted travel expert.

"Thanks to Now Interact’s technology and team, we were able to effortlessly perform a test of highly targeted incentives and measure the impact on conversion. The results showed a clear conversion uplift, demonstrating how powerful personalised incentives can be in driving additional bookings."

Pelle Svensson, Chief Revenue Officer Ticket.dk

Discover how Smart Offers helps leading brands move from blanket promotions to intelligent, real-time engagement. Book a demo with our team today.