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Optimising digital sales for Virgin Media O2

Find out how Now Interact helped O2 solve their key objective - to offer customers contact options in an intelligent way, whilst continuing to increase digital sales.



The Objective

O2's objective is to provide visitors to O2.co.uk with a functional choice of contact channels that are available when required. These channels include: Live Chat, WhatsApp and Telephone. These options should be offered in an Intelligent manner, based on visitor intent and potential needs.


The Solution

By using Now Interact's machine learning technology, O2 are now able to display Intelligent contact channel options based on intent, behavioural data, and probability scoring.

O2 now offer visitors the right information, at the right time, increasing the chances of them converting opportunities into additional sales, they could otherwise have missed.

Our platform delivers a step-change improvement in both sales conversion, and customer experience , giving O2 more control and insight than ever before.


"After working with Now Interact over the past two years, one of the big benefits we have seen is smarter targeting. When to speak to a customer, and how to speak to them, given we service customers in multiple channels."

Andrew Carpenter | Online Innovation Sales Manager, Virgin Media O2

O₂ UK is a telecommunications services provider, headquartered in Slough, England. It operates under the O2 brand. It is owned by Virgin Media O2, a 50:50 joint venture between Telefónica and Liberty Global. O2 is the UK's largest mobile network operator, with 31.3 million subscribers as of September 2021.


Contact us today, if you want to learn more about how Now Interact can help your business achieve similar results.


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