Skellefteå Kraft drives up to 66.9% conversion uplift
Skellefteå Kraft (SkeKraft) is one of Sweden’s largest energy companies, headquartered in Skellefteå. The company provides electricity, district heating, broadband, and a wide range of energy services across northern Sweden. Known for its strong commitment to renewable energy and sustainability, Skellefteå Kraft serves both private households and businesses, helping customers make smarter, greener energy choices.
The Results
+18.3 to 66.9%
Conversion uplift
Depending on campaign
+24.3%
Conversion uplift
across all test groups
Our work
Skellefteå Kraft partnered with Now Interact to explore how personalised, well-timed incentives could increase online sign-ups for electricity contracts. Using Smart Offers technology, A/B tests were conducted to compare the performance of targeted offers against a standard customer journey.
The tailored incentives were delivered to specific audience segments identified as having lower conversion probability, with messaging and presentation optimised for both desktop and mobile experiences. The initiative showcased how intelligent automation and customer insight can drive measurable improvements in acquisition without relying on broad, one-size-fits-all campaigns.
"Now Interact’s technology and team helped us deliver the exclusive offer to the right visitors at the right time. The results clearly showed how data-driven targeting can increase conversions and strengthen the customer journey online."
Cecilie Hemstad, Digital Marketing Specialist
Skellefteå Kraft team
