Ticket.dk boosts conversions with Smart Offers technology
Ticket.dk is a leading Nordic online travel agency based in Denmark. They provide flights, hotels, package holidays, car rentals, and travel experiences to customers across the globe. As one of the largest travel brands in the region, Ticket helps thousands of travellers find affordable, flexible travel options every day.
The Results
+14.6%
Mobile
Conversion uplift
+6.2%
Desktop
Conversion uplift
+6.8%
Visitors
Accepted the Smart Offer
The Challenge
Ticket wanted to increase online booking conversions through more personalised customer experiences. They partnered with Now Interact to test whether targeted incentives could drive engagement and sales uplift among lower-converting visitor segments.
Solution
Now Interact deployed its Smart Offers technology to test the impact of personalised incentives on booking behaviour. Using data-driven targeting, select visitors were presented with a tailored offer that included a third-party travel-related incentive, designed to enhance engagement and encourage conversions. A control group continued through the standard booking journey, enabling a clear measurement of uplift.
"Thanks to Now Interact’s technology and team, we were able to effortlessly perform a test of highly targeted incentives and measure the impact on conversion. The results showed a clear conversion uplift, demonstrating how powerful personalised incentives can be in driving additional bookings."
Pelle Svensson, Chief Revenue Officer - Online
Ticket Leisure Travel Group
